Growth, friendliness, goodwill, sustainability. Classic white, cool grey and a black tone work as neutral bases, allowing the modern green tones to shine. Chartreuse and forest green compliment one another to create a dynamic, dimensional color combination.
The secondary colors provided can be used as accent and highlight colors within communications to create distinction, but should not be applied to any of the ALCIVIA logo marks.
The tertiary colors should only be used when all primary colors and secondary colors have been used and more color variations are needed. Never use tertiary colors before primary or secondary colors.