Forward-thinking, positive, continuous: The mark, while subtly playing off of an “A” shape, is meant to create an overall feeling of optimism. The upward-facing arrow shape reaffirms the culture of the cooperative: forward-thinking, positive and always striving for the success of our customers. The continuous, linear nature of the mark has a multitude of meanings. Mainly, it creates the illusion of a continuous road/journey that the cooperative is on, but it also hints back at the brand space with the subtle appearance of a crop field.
Use the mark in instances where the company name will be in close proximity or in special circumstances where only the mark is necessary (e.g., social media graphics). Use the logo mark as a watermarked visual to add interest to the background of a design. Set at 11% opacity for a clean, subtle look.