Clean, bold, professional. Heading styles may be used to create emphasis, draw attention or for calls to action. Headings may take on approved colors from the primary palette and, occasionally, from the secondary palette when needed or appropriate.

Body copy styles should only be used for long form copy, which usually lives under a heading or subhead. Body copy should be 95% black, a shade of gray or white, but never colored.

The approved secondary typeface for ALCIVIA for long form copy in Microsoft Word documents is Verdana Regular and Bold. It comes preloaded with Microsoft Office products.