Join the Midwest Farm Report program called ALCIVIA Co-op Talk with Pam Jahnke and Bob Bosold. Marketing can be an emotional experience. You’re excited when you capture the highs, and disappointed when you miss them. What if you could make sure you hit your high without constantly staring at a screen?

Beth Helding, Grain Sales Leader with ALCIVIA, says farmers should explore the tools available that would allow them to lock in the price they want to receive, and then wait for the market to reach it. She counsels farmers on how to find that price and then relax.